A global communications team had shaped their new strategic direction but still adjusting to new roles and ways of working. As specialization increased, collaboration became harder to navigate in practice. Tasks often involved many contributors, leading to repeated iterations and slower progress.
Discussions included many perspectives, but without a clear way to move forward. Work was revisited multiple times, as the team lacked shared criteria for when to involve others, when to move ahead, and how to balance working from home with the need for alignment across roles, locations, and responsibilities.