A molecular analytics team had been through multiple reorganizations and mergers, making it difficult to define their role, value, and how to communicate it in the rest of the organization.
They wanted to work on their team identity, but avoided working with it directly. The team operated in a tension: their work “spoke for itself,” yet they were disappointed it was not recognized. They avoided putting themselves forward while missing visibility, and moved directly from one task to the next without pausing to capture what had been delivered.